dyonisos wrote:I hope everyone has read the various pages on the web dealing withthe pitfalls of trying to make one's music "too loud". It's the "loudness race". I used to be in that race because I didn't know any better. After doing some reading I'm no longer trying to get -12 dB average RMS before burning to CD. I'm shooting for -15 to -16 dB average RMS these days. The result is retention of dynamics and an overall better sound, not to mention better sound when played over local radio stations. The result of insisting on -12 or lower is someone having to turn down the volume of their system when:
1. switching from watching a movie (VHS or DVD) to listening to a too-loud CD.
The best bet is to figure out the loudest level of a commercially available DVD and then make a point of keeping your audio CD no louder than that.
Just thought I'd add that to the conversation.

You make a good point, however mastering engineers are in now in a terrible dilemma.
Most record labels are demanding loud cd's these days because they are worried about competition.
Heck, even my clients want their music slamming the meters.
The problem is this....you have to give the client what they want or shut down your business.
I get a lot of business from labels and if I send them a cd with an RMS level of -14.00 they will send it back insisting that I make it louder.
The only folks who understand and appreciate dynamics in their music seems to be acoustic, jazz, gospel and classical artists.
Even radio stations are competing for listeners by increasing their output volumes to the edge.
I recently finished a cd for a popular group (no names) and they weren't satisfied until the RMS level was between -9.00 and -10.00.
So what are gonna do
If the client is happy you get to stay in business
Earle